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Demand for high-quality TV drams in China expected to grow

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China TV Drama Industry Report,2013-2016 - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-03-26 10:39:02
In recent years, a series of favorable policies issued by the Chinese government in finance, intellectual property protection and culture industries stimulate the rapid expansion of Chinese TV drama market. By H1 2013, there had been seven Chinese listed companies engaged in television production and distribution. In 2008-2012, their TV drama revenue grew at over 30%; by the CAGR of TV drama revenue, New Culture (88.67%), Enlight Media (81.63%) and Huace (61.26%) ranked the top three.

In 2012, five ones of these seven listed companies gained the gross margin of 40% or more. In point of gross margin, the top three companies were Huayi Brothers (56.02%), Huace (55.74%) and Hualu Baina (44.90%).

In the future, with the increase of Chinese TV drama platforms, the demand for high-quality dramas will go up, and the value of such dramas will rise. Prominent dramas will be the focal point that all platforms compete for.

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