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Service Station Retailing in Denmark 2012

Denmark service station retailing market: Latest market research analysed

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2014-03-05 01:11:03 - Service Station Retailing in Denmark 2012 - a new market research report on

Based on our proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Denmark. As well as outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it details retailers´ c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Report Scope

- Benchmark your service station retail offer against the major national players by examining their number of sites, shops, and car washes.
- Develop marketing ideas for your service station shop, car wash, and card propositions by examining the activities of players across Denmark.
- Make informed pitches to potential partners by gaining insights into the major retailers´ networks, market shares, fuel



throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

Key Highlights

Total fuel volume sold declined by 1.5% during 2011 in Denmark. Diesel sales increased by 4.8% in 2011 to 1,300 million litres while petrol sales decreased by 5.2%, falling for a second consecutive year.

The number of service stations in Denmark declined by 0.25% in 2011 to 1,998 sites. 90.6% of all service stations in Denmark are operated by the Top Five retailers.

The number of car wash sites at service stations declined by 1,1% in 2011 to 895 sites. 44.8% of service stations in Denmark had a car wash facility, down 0.4 percentage points on 2011.

Reasons to Buy

- Which are the top five players in the Danish service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Denmark?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships, and suppliers used?

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Mike King
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