2012-09-03 12:34:06 - Deodorants: Global Industry Guide - a new market research report on companiesandmarkets.com

Deodorants: Global Industry Guide is an essential resource for top-level data and analysis covering the Deodorants industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry´s prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast

 

 

of the industry

Highlights
The global deodorants market grew by 4.2% in 2011 to reach a value of $13.8 billion.

In 2016, the global deodorants market is forecast to have a value of $16.8 billion, an increase of 21.1% since 2011.

The global deodorants market grew by 3.4% in 2011 to reach a volume of 4.2 billion units.

In 2016, the global deodorants market is forecast to have a volume of 4.8 billion units, an increase of 16.3% since 2011.

Aerosol anti-perspirant is the largest segment of the global deodorants market, accounting for 31.8% of the market´s total value.

Europe accounts for 43.3% of the global deodorants market value.

Unilever is the leading player in the global deodorants market, generating a 35.4% share of the market´s value.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Volume is measured in terms of units sold. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

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