2012-09-13 17:44:00 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Several products with specific components were launched over 2011, which provided additional benefits to deodorants. Deodorants which beautify skin were well accepted by consumers, as the underarm area is considered one of the areas which Chilean women feel more ashamed of. However, hair minimising and lightening skin remained as features which cater to upper-middle-income sectors, because these products are perceived as expensive.

Euromonitor International's Deodorants in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant

Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/463420_deodorants_in_chile.aspx


Why buy this report?

* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

DEODORANTS IN CHILE
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Executive Summary
Colour Cosmetics Boosted Beauty and Personal Care Sales
Increasing Women's Participation in the Labour Market Positively Affected the Industry
Increasing Importance of Beauty Specialist Retailers
Qr Codes As E-commerce Driver
Forecast Period Expected To See Slowdown of Growth in Beauty and Personal Care
Key Trends and Developments
Positive Economic Scenario Pushes Beauty Products Sales
Online Discount Coupons Promoted Beauty and Personal Care Products
Increasing Importance of Beauty Specialist Retailers
International Players Continued Driving Innovation in Beauty and Personal Care
Exclusive Brands and Private Labels As Differentiation Strategy
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 11 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 13 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 14 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 15 Beauty and Personal Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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