2012-10-06 12:59:37 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Deodorants sales are no longer characterised by seasonality, as they once were, when a peak in sales was registered during the warmest periods of the year. This trend drove sales up to 2009, due largely to the growing attention consumers are placing on their personal hygiene, although the first signs of stagnation were already evident in 2010 with an increase of less than 1% in current value terms across the category as a whole and no growth in 2011.

Euromonitor International's Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate

how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/467872_deodorants_in_italy.aspx


Why buy this report?

* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

DEODORANTS IN ITALY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Artsana SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Artsana Spa: Key Facts
Summary 2 Artsana Spa: Operational Indicators
Company Background
Production
Summary 3 Artsana Spa: Production Statistics 2011
Competitive Positioning
Summary 4 Artsana Spa: Competitive Position 2011
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 5 Beiersdorf SpA: Key Facts
Summary 6 Beiersdorf SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Beiersdorf SpA: Competitive Position 2011
Henkel SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 8 Henkel SpA: Key Facts
Summary 9 Henkel SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Henkel SpA: Competitive Position 2011
Mirato Nuova SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 11 Mirato Nuova SpA: Key Facts
Summary 12 Mirato Nuova SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Mirato Nuova SpA: Competitive Position 2011
Procter & Gamble Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 14 Procter & Gamble Italia SpA: Key Facts
Summary 15 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Procter & Gamble Italia SpA: Competitive Position 2011
Unilever Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 17 Unilever Italia SpA: Key Facts
Summary 18 Unilever Italia SpA: Operational Indicators
Company Background
Production
Summary 19 Unilever Italia SpA: Production Statistics 2011
Competitive Positioning
Summary 20 Unilever Italia SpA: Competitive Position 2011
Executive Summary
Beauty and Personal Care Affected by Italy Entering Recession Phase
Baby Products and Sets/kits the Only Survivors To 2011 Crisis
Multinationals Continue To Dominate
Chemists/pharmacies Gradually Increase Performance and Drugstores Storms Ahead With Double-digit Growth
Sales To Remain Static
Key Trends and Developments
Innovation in Natural Products Prevents Sales From Dropping Drastically
Recession Halts Developments in the Men's Segment
Drugstores To Take A More Important Role in Distribution
Parents Do Not Trade Down for Their Babies

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=467872&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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