2012-09-13 17:39:00 -
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Deodorants has already reached quite a mature stage in the Netherlands and volume sales have been shrinking for all formats except for the largest range, deodorant sprays. In fact, deodorants for the female segment is already mature, being starved of new launches. Retailers in both grocery and non-grocery segments positioned deodorants strategically in their marketing campaigns throughout 2011, to try to slow down the volume sales decline.
Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Full Report Details at
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www.fastmr.com/prod/460949_deodorants_in_the_netherlands.aspx
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
DEODORANTS IN THE NETHERLANDS
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
As Watson (health & Beauty Europe) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 1 AS Watson (Health & Beauty Europe): Key Facts
Summary 2 AS Watson (Health & Beauty Europe): Operational Indicators
Company Background
Chart 1 ICI PARIS XL Nederland BV: Amsterdam
Internet Strategy
Private Label
Summary 3 AS Watson (Health & Beauty Europe): Private Label Portfolio
Competitive Positioning
Summary 4 ICI PARIS XL Nederland BV: Competitive Position 2011
Remark Pharma BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 5 Remark Pharma BV: Key Facts
Summary 6 Remark Pharma BV: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Remark Pharma BV: Competitive Position 2011
Executive Summary
Beauty and Personal Care Enjoys Continuous Growth
Mass Brands Overtake Premium
Global Giants Continue To Dominate
Supermarkets Offer Consumers Convenience
Slower But Steady Growth Over the Forecast Period
Key Trends and Developments
Uphill Battle Continues for Private Label Over Brand Names
Internet Retailing on the Rise
Increase in Male Shoppers for Beauty and Personal Care Products
Dutch Baby Boomers' Vanity Spurs Demand for Anti-ageing Products
Social Media Becomes More Visible and Indispensable
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 8 Research Sources
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at
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About Fast Market Research
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