New Healthcare market report from Euromonitor International: "Dermatologicals in Hong Kong, China"
PR-Inside.com: 2014-08-15 08:29:27
Dermatologicals saw a poor performance during the review period with sales stagnating in value at constant 2013 prices, with 2013 seeing a further worsening in performance. This was due to the product area facing growing competition from a number of different areas. Hair loss treatments for example faced growing competition from hair loss clinics, which increasingly advertised their services and benefited from word-of-mouth recommendations towards the end of the review period. Consequently, hair loss treatments saw 1% volume sales decline in 2013 over the previous year.
Johnson & Johnson was the clear leader in dermatologicals in 2013 with almost 33% value share. The company benefits from offering a wide suite of brands, many with strong shares in specific product areas. The company for example leads medicated shampoos with 46% share thanks to the strength of Nizoral and dominates hair loss treatments with 61% value share, due to its Regaine brand. The company also led sales of nappy (diaper) rash treatments at the end of the review period and ranked second in topical germicidals/antiseptics, haemorrhoid treatments, vaginal antifungals and topical antifungals. The company's brands benefit from strong advertising support and prime shelf space in leading chains of chemists/pharmacies and parapharmacies/drugstores.
Full Report Details at
- www.fastmr.com/prod/858950_dermatologicals_in_hong_kong_china.as ..
Dermatologicals is not expected to see a strong recovery during the forecast period, with overall sales set to stagnate in value at constant 2013 prices. Many product areas are expected to see value sales decline during the forecast period due to a range of factors. These will include strong competition from beauty and personal care for medicated shampoos and nappy (diaper) rash treatments and competition from hair loss clinics for hair loss treatments. There will also be a growing number of consumers who switch from self-medicating to seeking doctor's advice and prescription products or conversely switch from treating symptoms with dermatologicals to improving their skin health via vitamins and dietary supplements.
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Medicated Skin Care in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Medicated Skin Care in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What are the most popular formats for acne treatments?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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