Strategic Analysis of the World Optical and Image Sensors Market - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-04 06:33:02
Digital imaging is one of the most rapidly evolving areas in electronics. The popularity of social networking, which enables users to instantly share their latest photos, has led to increasing demand for camera functions in mobile phones and for tablets with high image/ video quality. Image sensors form the core of this functionality.
Image sensors with enhanced sensitivity and dynamic ranges have led to better image quality for consumers. Therefore, the massive growth in demand for camera-enabled mobile phones and tablets across the globe will have a direct bearing on the image sensors market.
The availability of cost-effective and high-resolution image sensors is driving the demand in these segments.
While the largest application of the image sensors is in the smartphones and tablets segment, there has been a growing need for image sensors in the automotive, healthcare (medical), industrial, security, and surveillance arenas. Automation in factories has also contributed to an increase in demand for image sensors in the machine vision segment.
Image sensors in smartphones and tablets are used for camera functions, while optical sensors are used for brightness optimization (to save battery power) and to enhance the viewing experience.
As with image sensors, smartphones and tablets have been the key contributors to the growth of optical sensors. These sensors are expected to witness high growth in automotive, medical, and industrial applications in the medium and long term.
New products, technological evolution, and emerging applications for optical and image sensors are key drivers of demand. With device manufacturers willing to shift over to more expensive sensors, higher revenue growth is projected for both of these sensors.
The optical and image sensors market is fuelled not only by smartphones and tablets, but also by cars, medical equipment, home automation, and security networks for which new imaging applications are designed.
For entry into automotive markets, sensor manufacturers need to work closely with large OEMs on multiple new sensors to develop the next generation of automotive vision systems. For the medical segment, complexity of design and strict safety standards need to be attained.
Maintaining a balance between high image quality, technology, and price is the biggest challenge for the industry.
It is difficult for smaller manufacturers to differentiate their products by any factor, other than price. This deters their entry into high-volume applications markets.
Shortening the development time for optical and image sensors is important because of the short product life cycles of the consumer market where they are primarily targeted.
Optical Sensor: Optical sensors measure the amount of light available in the environment and also measure reflected light to detect the presence of objects. These sensors can be used with any type of display, in a number of applications, such as in cell phones, tablets, notebook computers, home automation, industrial, medical, and automotive. The sensors significantly improve user experience by adjusting backlight intensity (detecting light level), providing better viewing comfort by automatically adjusting screen brightness, reducing power consumption through power savings activation, and by enabling speakerphone activation (detecting user presence), to name a few.
Image Sensor: Image sensors convert a light/visual image into an electronic/digital signal. While optical sensors are responsible for an improved viewing/user experience, image sensors are responsible for the image quality. Hence the sensor market spans a variety of end-user segments such as cell phones, tablets, digital still cameras, computers, and for segments such as security, medical, industrial, automotive, and defense. This report discusses the charge-coupled device (CCD) and complementary metal oxide semi-conductor (CMOS) image sensor markets by the overall market, geographic distributions, end-user industries, competitive structure, and market share analysis.
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