2012-09-16 04:46:27 - Fast Market Research recommends "Direct Mail Advertising in the US" from IBISWorld, now available
Mail merge: Industry firms will look to boost revenue by providing more services online
Direct Mail Advertising in the US
Mail order pride
Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising during the harsh downturn, since they provide a cheaper, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth.
Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with
custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.
Full Report Details at
- www.fastmr.com/prod/460023_direct_mail_advertising_in_the_us.asp ..
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Companies Mentioned in this Report: Harte-Hanks Inc., Valassis Communications Inc.
Report Table of Contents:
INDUSTRY AT A GLANCE
Key External Drivers
Industry Life Cycle
PRODUCTS & MARKETS
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
JARGON & GLOSSARY
IBISWorld's Industry Intelligence can assist in making better business decisions about strategies and revenue generation by gaining an instant understanding of an unfamiliar or familiar industry faster & more conveniently than previously possible. IBISWorld's reports cover over 700 United States industries - everything from Shoes Stores to Gold Ore Mining and all industries in between. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, over 8000 Publicly Traded US Companies as well as hundreds of Economic & Demographic Profiles. View more research from IBISWorld at www.fastmr.com/catalog/publishers.aspx?pubid=1007
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