2012-11-30 05:55:56 - Recently published research from Euromonitor International, "Dog Food in Austria", is now available at Fast Market Research

The dog food category in Austria in 2011 was strongly influenced by the pet humanisation trend. In addition to opting for good quality food, dog owners were also interested in products with added benefits which meet the specific needs of various dog breeds. Dog owners looked for products that were easily digestible, healthy and which could help reduce the likelihood of their dogs contracting certain illnesses or diseases. In addition, another important trend was rising demand for organic...

Euromonitor International's Dog Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading

companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/504455_dog_food_in_austria.aspx


Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

DOG FOOD IN AUSTRIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2007-2012
Table 2 Dog Population 2007-2012
Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Dog Food by Category: Volume 2007-2012
Table 5 Sales of Dog Food by Category: Value 2007-2012
Table 6 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Dog Food by Category: Value 2007-2012
Table 9 Dog Food Company Shares 2007-2011
Table 10 Dog Food Brand Shares 2008-2011
Table 11 Dog Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 1 Dog Food by Price Band 2011
Adolf Rupp Herrnmuhle Ohg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 2 Adolf Rupp Herrnmuhle OHG: Key Facts
Company Background
Production
Summary 3 Adolf Rupp Herrnmuhle OHG: Production Statistics 2011
Competitive Positioning
Summary 4 Adolf Rupp Herrnmuhle OHG: Competitive Position 2011
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 5 Fressnapf Handels GmbH: Key Facts
Summary 6 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 7 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 8 Fressnapf Handels GmbH: Competitive Position 2011
Vitakraft H Wuhrmann Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 9 Vitakraft H Wuhrmann KG: Key Facts
Company Background
Production
Summary 10 Vitakraft H Wuhrmann KG: Production Statistics 2011
Competitive Positioning
Summary 11 Vitakraft H Wuhrmann KG: Competitive Position 2011
Executive Summary
Good Overall Performance From Pet Care in Austria
Health and Wellness and Pet Humanisation Remain Strong Trends
Multinationals Compete With Private Label
Hypermarkets Lead Distribution, Followed by Pet Superstores
Positive Forecast Period Performance Expected
Key Trends and Developments
Changing Demographics Influence the Pet Care Market
Pet Care Benefits From Good Economic Conditions
the Role of Functional Food Increases
Pet Superstores Gain in Importance
Pets Increasingly Regarded As Family Members
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=504455&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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