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Dominican Republic savoury snacks market: Latest market analysis presented
Sweet and Savoury Snacks in Dominican Republic - a new market research report on 2014-03-10 09:55:01
During 2012 Frito-Lay Dominicana implemented mass media promotion directed at both adults and children. The aggressive advertising campaign involved collecting labels to form specific words for prizes, with top prizes including cars and electronics. The promotion seemed to work, with the company increasing its value share to 66% and influencing strong growth of the chips/crisps category despite maturity in the Dominican market.

This Sweet and Savoury Snacks in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Chips/Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla/Corn Chips.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sweet and Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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