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Domino's leads the Canadian takeaway market with a 12% value share in 2012
100% Home Delivery/Takeaway in Canada - a new market research report on 2014-03-20 11:23:02
The home delivery/takeaway category is highly fragmented in Canada. However, overall Domino´s continued to lead in 2012 with a 12% value share. It also gained in share over 2011. Additionally, the category features a high proportion of franchised outlets, with over 46% share of value sales in 2012. To ensure further growth in a highly mature environment, many operators sought to encourage franchisees further and to expand geographically to better capture the growth areas.

In 2012, sales in the category grew by 4% in current vale terms to reach a total of C$2.1 billion. 100% home delivery/takeaway remains popular in Canadian foodservice, where high rates of urbanisation and the busy lifestyles of the population drive demand for takeaway products.

The active Canadian population prefers to outsource food preparation during the busy working week to other parties in order to have more free time, and home delivery/takeaway options represent a convenient option. Wide availability and quick service in delivery and takeaway outlets also helps in this trend, as the number of transactions in the sector grew by 2% in 2012, and the number of outlets grew by 1% to reach 3,277.

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