2013-01-18 16:52:55 - New Retailing market report from Verdict Research: "Dunelm Mill Homewares | Customer Insight"

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

Scope

* Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
* Understand which strategies are most effective at driving customer loyalty in homewares and justify your own business investments.
* Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer

the most opportunities.

Report Highlights

A comprehensive analysis of a retailer's customer profile.


Full Report Details at
- www.fastmr.com/prod/530275_dunelm_mill_homewares_|_customer_insi ..


Reasons to Get this Report

* How has the profile of the consumers shopping at the homewares retailer changed over the past year and what has caused this?
* What drives consumers to shop for homewares at the retailer? What makes them disloyal?
* How many other stores do your shoppers use for homewares and what stores are these? Will these be a threat going forward?

Partial Table of Contents:

AT A GLANCE SUMMARY
Dunelm Mill Homewares
SHARE OF SHOPPERS
Dunelm Mill share of shopper by demographics
Dunelm Mill share of shopper by TV region
Dunelm Mill penetration of shopper by household characteristics
Dunelm Mill share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Dunelm Mill conversion of visitors to main user by demographics and region
Dunelm Mill conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Dunelm Mill profile of shoppers by television region
Dunelm Mill profile of shoppers by household characteristics
Dunelm Mill profile of shoppers by other characteristics and ACORN classification
LOYALTY
Dunelm Mill loyalty of main users by demographics and region
Dunelm Mill loyalty of main users by household characteristics
Dunelm Mill basic drivers of loyalty and disloyalty
Dunelm Mill detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Further reading
Ask the analyst
Global Retail FreeView
Disclaimer
TABLES
Table: Key performance indicators for Dunelm Mill Visitor share 2008-12
Table: Dunelm Mill changes in visitor share (%) 2008-12
Table: Dunelm Mill changes in main user share (%) 2008-12
Table: Visitor and main user penetration of ACORN classification (%) 2012
Table: Dunelm Mill changes in conversion rate (%) 2008-12
Table: Dunelm Mill changes in non-conversion rate (%) 2008-12
Table: Main stores non-converters use instead of Dunelm Mill 2012
Table: Dunelm Mill visitor and main user profiles by ACORN classification (%) 2012
Table: Dunelm Mill changes in loyalty (%) 2008-12
Table: Dunelm Mill changes in disloyalty (%) 2008-12
Table: Dunelm Mill drivers of loyalty 2008-12
Table: Dunelm Mill drivers of disloyalty 2008-12
Table: Dunelm Mill detailed drivers of loyalty 2012
Table: Cross sector matrix shopping 2012
Table: Other retailers used 2012
Table: Sample sizes by sector 2012
FIGURES
Figure: Visitor share 2008-12
Figure: Main user share 2008-12
Figure: Visitor share by demographic group 2012
Figure: Main user share by demographic group 2012
Figure: Dunelm Mill visitor share by television region 2012
Figure: Dunelm Mill main user share by television region 2012
Figure: Dunelm Mill visitor and main user share by household tenure 2012
Figure: Dunelm Mill visitor and main user share by number of people in household 2012
Figure: Dunelm Mill visitor and main user share by children in household 2012
Figure: Dunelm Mill visitor and main user share by number of cars in household 2012
Figure: Dunelm Mill visitor and main user share by working status 2012
Figure: Dunelm Mill visitor and main user share by marital status 2012
Figure: Conversion rates 2008-12
Figure: Conversion rates by demographic group 2012
Figure: Dunelm Mill conversion rates by region 2012
Figure: Dunelm Mill conversion rates by household tenure 2012
Figure: Dunelm Mill conversion rates by number of people in household 2012
Figure: Dunelm Mill conversion rates by children in household 2012
Figure: Dunelm Mill conversion rates by number of cars in household 2012
Figure: Dunelm Mill non-conversion rates 2008-12
Figure: Dunelm Mill non-conversion rates by demographic group 2012
Figure: Demographic profile of non-converting Dunelm Mill visitors 2012
Figure: Regional profile of non-converting Dunelm Mill visitors 2012
Figure: Dunelm Mill visitor profile by demographic group 2012
Figure: Dunelm Mill main user profile by demographic group 2012
Figure: Dunelm Mill visitor profile by region 2012
Figure: Dunelm Mill main user profile by region 2012
Figure: Dunelm Mill visitor and main user profile by household tenure 2012
Figure: Dunelm Mill visitor and main user profile by number of people in household 2012
Figure: Dunelm Mill visitor and main user profile by children in household 2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=530275&dt=t

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With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

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