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Ecuador packaged food market: Increased distribution to smaller outlets
Packaged Food in Ecuador - a new market research report on 2014-03-10 08:33:01
Volume sales in the Ecuador packaged food market grew more in 2012 than during the review period, proving that the country´s more stable economic environment increased consumer purchasing power. The large decrease of the unemployment rate during 2011 and 2012 allows Ecuadorians from even the lowest income groups to be able to afford basic packaged food products.Busier Lifestyles and An Increase in Health Awareness Create Opportunities for CompaniesThe changing demographics and socioeconomic patterns in the country shape new tastes and preferences for consumers. As the unemployment rate continues to decline, more women chose to work. Since the country is highly traditional and women usually cook, the result is a larger demand for products that can be easily cooked and that can provide a tasty and nutritious meal. Also, the trend of customers trying to lead healthier lifestyles made fortified products more prevalent.Local and Foreign Companies Strive To Capture Ecuadorians´ AttentionAs the industry is expanding, companies are becoming more competitive as large foreign and local companies want to get a greater part of the value share of packaged food. Multinationals and large domestic companies create aggressive advertising campaigns because they can afford them, while smaller companies try to develop better distribution networks in order to be closer to the public.Distribution Channels ExpandAs packaged food is highly profitable in 2012, companies are also taking the opportunity to increase their distribution to include a wider variety of outlets. Smaller supermarket formats are more common in lower-income neighbourhoods while more specialised stores are appearing in high-income groups and independent small grocers are widening their product offerings to incorporate both groups.A Bright Future Is ExpectedDuring the forecast period, the favourable growth seen in 2012 is expected to continue. Companies are preparing themselves to keep meeting changing consumer demands with most companies having plans to invest in better manufacturing facilities with more opportunities to develop new products.Report ScopeThis Packaged Food in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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