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Egypt Consumer Electronics Report Q1 2014

Egypt Consumer Electronics Market: New market research published

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2014-02-07 18:09:01 - Egypt Consumer Electronics Report Q1 2014 - a new market research report on

The medium term outlook for Egypt´s consumer electronic market is strong, with favourable demographics, rising incomes and investment supporting infrastructure such as telecoms networks and retail/distribution combining to drive growth. However, in the short term the picture is more mixed, and we see consumer electronics spending contracting by 0.1% in US dollar terms in 2013 as a result of tightening of credit availability and a depreciation of the local currency, making imported products more expensive.

We believe the effect will be strongest for bigger ticket items including TVs and PCs, while handsets will be the only segment to register growth in 2013.

Headline Expenditure Projections:

Computer hardware sales: US$834mn in 2012 to US$775mn in 2013, -7.1% in US dollar terms. Sales have been



hit by the economic and political situation, with lack of credit and currency depreciation hurting sales as price sensitive consumers defer purchases.

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