Today: July 30, 2015, 12:08 am
  
Emerging Europe mobile market: Further investment needed in networks and spectrum
companiesandmarkets.com
companiesandmarkets.com
Europe Emerging Markets - Mobile Operators and Investment Strategies - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-03-04 05:41:03
In the decade following the fall of communism the mobile markets in Eastern bloc countries were far less mature than their western counterparts, with poorly developed networks and technologies, and with consumers less savvy with mobile services and their potential as drivers for socio-economic development. This attracted a small number of regional players to invest in Eastern markets, particularly those which already operated in bordering Western countries. Investment has since widened, and Western MNOs, through robust M&A activity, are now in many cases the dominant mobile player. In addition, most MNOs have expanded into the fixed-line markets, developing quad-play services including broadband and IPTV in a bid to reduce customer churn and exploit revenue opportunities from different telecom sectors.Through such investments and through EC-mandated regulatory measures - in place for a number of years as Eastern and Central European countries have joined the EU, or have become accession-pending - these markets are maturing rapidly. Indeed many of them enjoy higher mobile penetration rates than neighbouring Western countries. In part this is a legacy of poorly maintained and antiquated fixed-line infrastructure which encouraged consumers to adopt mobile telecoms as a substitution and alternative for fixed-telephony. However, in recent years the efforts of a number of MNOs such as TeliaSonera and Telenor, both being at the forefront of data technologies such as Evolved HSPA (HSPA+) and Long-term Evolution (LTE), has meant that markets such as those in the Baltics have developed more mature 4G infrastructure than most others in the region. As such they have become testing grounds for a number of emerging mobile data-based services, including m-commerce and m-payments platforms.While mobile communications and broadband are driving Europe´s overall telecom sector, there remains a need for further investment in networks and spectrum to address consumer need for bandwidth. Spectrum being finite, other solutions such as micro sites will be required to meet future traffic on networks, even with up to 80% being offloaded onto fixed-line networks. This has resulted in greater pressure for operators to speed up network upgrades as operators and consumers alike focus on mobile data services and the ability of networks to support them. In coming years, subscriber growth, which was for long concentrated in the 3G sector, will morph to the 4G platform, placing further pressure on networks.The economic climate is also likely to encourage MNOs in these emerging markets share infrastructure, a play which has been favoured by regulators as they make their own national broadband commitments heavily reliant on mobile networks to provide broadband coverage in rural areas.Report ScopeThe saturated mobile voice market in Western European countries has in recent years encouraged established mobile network operators (MNOs) to seek opportunities in Eastern European markets. This trend is expected to develop further in coming years as MNOs continue to face revenue pressure from regulatory measures and intense domestic competition. This publication covers the major mobile operators providing key customer statistics, revenue statistics, operations and market developments.The countries covered in this report include: Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Russia, Slovakia, Slovenia, Ukraine.

Click for report details: www.companiesandmarkets.com/Market/Telecommunications/Market-Res ..

Browse all Telecommunications Market Research Reports www.companiesandmarkets.com/Market/Telecommunications/Market-Res ..

Browse all Telecommunications Company Profile Reports www.companiesandmarkets.com/Market/Telecommunications/Company-Pr ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com
Related Articles

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.