2012-07-19 16:35:24 - New Healthcare market report from Euromonitor International: "Eye Care in Hungary"

Air pollution causes allergy symptoms for more and more people, who need allergy eye care products to treat these problems. With the spread of computer use, an increasing number of people suffer from the unpleasant symptoms of red eye and dry eye. Dry eye is a common health problem for the older generation as well, thus the aging population also generated increasing demand for eye care products. Therefore, eye care sales increased by 5% in current terms in 2012.

Euromonitor International's Eye Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016

illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/440181_eye_care_in_hungary.aspx


Why buy this report?

* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

EYE CARE IN HUNGARY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011
Table 5 Eye Care Company Shares by Value 2007-2011
Table 6 Eye Care Brand Shares by Value 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Egis Gyogyszergyar Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Egis Gyogyszergyar Nyrt: Key Facts
Summary 2 Egis Gyogyszergyar Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Egis Gyogyszergyar Nyrt: Competitive Position 2011
Executive Summary
Moderate Growth With Decreasing Constant Sales
Manufacturers Invest Heavily in Advertising
Multinationals Dominate Consumer Health
Chemists/pharmacies Preserves Its Leading Role in Distribution
Steady Growth Is Predicted Over Forecast Period
Key Trends and Developments
Lengthening Economic Crisis, Deepening Debt Crisis
Pharmacies in Difficult Situation
Moderate Product Development, Massive Advertising
Central European Regulation of Health Claims Determines Innovation Trends in Vitamins and Dietary Supplements
New Age Arrived for Smokers
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC Switches 2009-2011
Sources
Summary 5 Research Sources

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