2014-03-24 12:33:04 - Pet Care in Greece - a new market research report on companiesandmarkets.com
As the economic downturn rumbled on in 2012, pet care declined in both value and volume terms in over the course of the year. The declines accelerated in value terms as a result of the rising demand for cheaper products at the expense of premium brands. Dog food performed better overall than cat food as a result of cat ownership declining at a faster rate.
Dog ownership was only marginally affected by the economic crisis as the need for companionship intensified among the Greek population as many cash-strapped Greeks can no longer afford to go out or meet with friends on a regular basis.
With disposable incomes being squeezed dry and many of Greece´s hard-pressed consumers forced to cut down on spending
across the board, it comes as no surprise that the pet humanisation trend has begun to subside. The economic crisis hit the country at a point when the pet humanisation trend had already started to gain momentum.
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