Today: November 26, 2015, 1:25 am

Finland beer market: Volume falls at highest ever percentage during 2012
Finland Beer Market Insights 2013 - a new market research report on 2014-04-22 01:59:01
2012 was a depressing year in the Finnish beer market. Volume fell by the highest ever recorded percentage to 4,348 th hl, a level not seen since 2003. Increases in alcohol tax at the beginning of January 2012, led to forward buying by the trade in December 2011. This led to depressed volumes being reported by The Federation of Brewing and Soft Drinks for its members.

Taxes on alcohol and in particular beer continue to be a contentious subject in Finland. On the one hand the Finnish Government is trying to reduce per capita consumption of alcohol but on the other also enjoys good revenues generated by higher taxes. The brewing industry suffered one of its worst declines ever seen in 2012, with two key contributing factors; alcohol taxes and the weather.

Imports, and to a certain extent exports, have become an increasingly important part of the Finnish Brewing industry over the last decade. In 2002 imports accounted for only 2.5% of consumption whereas now the figure is above 13%.

The Finnish beer market continues to be led by a number of strong local/international brewers, with the leading two, Sinebrychoff and Hartwall, owned by the international brewers Carlsberg and Heineken, respectively.

In 2012, Sinebrychoff increased its share to nearly 46% of the market due to excellent results from the Koff III brand. The brand stole share from other Class III brands including PL Pirkka

Hartwall had another poor year with its share declining to around 23%. The company suffered as a result of its Class III brands, Karjala and Lapin Kulta recording poor sales and dragging down the overall brewer performance.

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