2012-10-31 12:47:36 - Five Guys: The "Better Burger" Restaurant’s Success Story is Indicative of a Change in Tastes - a new company profile report on companiesandmarkets.com

Five Guys is an American fast food chain that operates in the emerging sector of the "better burger" and is looking to go global. One of the main reasons behind Five Guys´ success comes from its simplicity. Five Guys is the largest better burger chain in North America but there are strong competitors at its heels in the US and larger fast food market players have also started to take notice.

Scope of this research

Examination of the US "better burger" market and Five Guys´ growth within this developing and rapidly growing sector. What changes in retail tastes have contributed to this fundamental change and what has Five Guys been doing right? Comparison with its competitors at home and abroad and analysis

 

 

of what the global giants have been doing to keep up. How the trend has been developing in other global markets and the challenges Five Guys will face when it moves to Europe. How have other US fast food chains been developing in the UK and is there room for more growth in the fast food market?

Research and analysis highlights

Five Guys grew from a small chain into a North America-dominating franchise in the space of 10 years. The company is run by the Murrell family and each family member has a specific role to play within the market.

Five Guys got into its current position by keeping what it stands for and what it produces very simple so that customers know exactly what they are getting. Coupled with this it has been in the right place at the right time, as the "better burger" market has grown rapidly in a short space of time.

The rise of the better burger and casual dining markets are indicative of the beginnings of a change in US tastes; ingredients and quality are becoming more important to consumers than they have been before. The large fast food corporations are steadily becoming aware of this trend, however, and are adapting their menus.

Key reasons to purchase this research

How have the better burger and casual dining markets developed and grown? How has Five Guys achieved North American market dominance? Who are the main competitors in this sector and how are the fast food giants such as McDonald´s responding to this new sector and challenge? As Five Guys looks to enter the UK market, how might it fare and who will it have to compete with? Access Content Manager Product Site

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