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ForeSights: Pop-Up Stores

ForeSights: Pop-Up Stores - new market research report published

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2012-12-11 01:15:18 - ForeSights: Pop-Up Stores - a new market research report on

This ForeSights report was compiled according to ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.

Report Scope

- Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.
- Identify the interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
- Understand how new concepts and ideas fit in to – or challenge – current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.

Key Highlights

By bringing retail goods and services to consumers where they congregate, pop-up stores offer a new way to excite, engage, and captivate



potential buyers. The flexibility of this type of retailing could have considerable potential for use in new product launch campaigns, consumer awareness marketing, social media generation, and more.

Reasons to Buy

- What advantages do pop-up stores have over other, more traditional types of retail store?
- How are current economic conditions and evolving consumer demands influencing the development of pop-up stores?
- How is the food truck concept currently changing to tap into consumer interest in mobile retailing?
- How are pop-up stores finding new ways to engage consumers, tying in with marketing campaigns that involve consumer participation?

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Mike King
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