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Fortis Healthcare Limited-IT Sales Opportunities-2009

Fortis Healthcare Limited-IT Sales Opportunities-2009 - new company profile report published

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2012-12-12 07:24:17 - Fortis Healthcare Limited-IT Sales Opportunities-2009 - a new company profile report on

Fortis Healthcare Limited is a healthcare subsidiary of Ranbaxy India Private limited. The company operates and manages a chain of multi-speciality hospitals. In its Mohali facility, the company has three sub-facilities as, a super speciality cardiac centre providing treatments to all forms of cardiac diseases, a general multi-speciality hospital, and a step-down care centre for out-station patients named Fortis Inn Rehabilitation Centre. In its Amritsar facility, along with the general healthcare facilities, the company has an endoscopic site, a labour room, a nursery, and a round-the-clock emergency room.

Industry trends & drivers have a direct or indirect effect on the IT spending of all companies operating within the industry. For example – increase in sourcing from low-cost countries might influence the



companies to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that the industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spending information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for the healthcare industry.

Various company level developments & events are important indicators of selling opportunities driving the sales of IT products and services. For example – an acquisition might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a ´demand score’ for each product and service.

Using ‘criticality scores’ and ‘demand scores’ for various IT products and services, we have constructed the ‘IT Sales Opportunity Map’ for hardware, software, services & communications categories. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas.

Level I opportunity areas have the highest scores and hence, there is a high probability that Fortis Healthcare Limited will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell. Level III opportunities have the lowest scores and hence, unlikely to sell.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer´s wallet. Also, the report lists key IT spending decision makers, which will enables salesperson to directly contact the key executives within the company.

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Mike King
Phone: London: +44 (0) 203 086 8600

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