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Away-From-Home Tissue and Hygiene in France

France AFH products market: 1% CAGR growth forecast between 2012-17

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2014-01-28 13:11:04 - Away-From-Home Tissue and Hygiene in France - a new market research report on

In general, the most important companies in retail tissue and hygiene also provide tissue and hygiene products for the France AFH products market. They tend to offer a large range of disposable paper products covering all the needs of business/industry customers, but also restaurants, hotels, hospitals, schools, universities and other medical or public institutions.

Incontinence products continued to benefit from the ageing population: Senior consumers in France lead an active life and use AFH products thanks to their convenience. AFH incontinence was the best performing category, increasing by 4% in volume and more than 6% in current value terms. Demand for AFH incontinence products continued to grow, driven by the ageing population that remained a source of potential users, as seniors



are more susceptible to urinary leakage. Furthermore, unit prices also increased in 2012, thus also boosting value performances. In France, incontinence products are distributed in hospitals and other medical institutions, such as residential homes for seniors.

Over the forecast period, constant value sales of AFH products are predicted to see a CAGR of 1%. Apart from incontinence products, the other categories are expected to post low CAGRs of around or even less than 0%; largely because AFH products already enjoy high penetration. In addition, unit prices are expected to decline, thus also inhibiting stronger overall value sales performances.

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