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France beer market: Strongly influenced by weather
France Beer Market Insights 2013 - a new market research report on 2014-04-22 02:01:01
The development of volume in the France beer market during 2012 resembled a rollercoaster as category performance was highly influenced by the weather. Below average temperatures in Q1 and Q2 led to stagnating and even declining beer consumption. However, the warm summer months and a mild winter supported beer growth.
After a small recovery in 2011, PL volumes dropped in 2012, as consumers began to seek more premium and specialty products. Although the pace of growth is declining, flavored beers have recorded one of the highest growth rates among all beer segments and increased by more than 7% in volume.
Heineken managed to increase its volumes in 2012 and was particularly strong in off-premise channels, even taking over leadership from Kronenbourg.
Market value has grown in 2012 and was highly driven by the positive development of premium and super premium beers. Off-premise channels have continued to drive the beer market because wine takes the larger share of on-premise sales. Within off-premise, premium and specialty beers had a much greater impact than discount and mainstream brands.
Growth of 8% was recorded for exports in 2012, which was predominantly driven by French PL producers. There has been significant movement in the QSR sector, as leading fast food chains switch from one brand to another.
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