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Cotton Wool/Buds/Pads in France

France cotton wool market: Consumers continue to prefer economy brands

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2014-01-28 12:09:02 - Cotton Wool/Buds/Pads in France - a new market research report on

Private label continued to lead the France cotton wool market during 2012 with a 66% value share. As it offers good value for money, consumers continued to prefer economy brands for these types of basic products. Georgia-Pacific, which registered a fusion with SCA Group, ranked second with a 30% value share thanks to performances of its well-known brands Demak´Up and Lotus.

The most important story of 2012 was the undeniably higher prices of cotton wool/buds/pads in retailing outlets. Manufacturers and distributors passed on the increase in production costs to consumers. As a result, this category performed relatively better in value terms compared with the review period and registered faster growth in value sales compared with volume.

Over the forecast period, higher demand



will sustain value sales growth, as unit prices of cotton wool/buds/pads are forecast to register a slight decline and manufacturers´ investments in new products, packaging innovation and advertising are likely to remain limited.

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