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France gum market: New market research published
Gum in France - a new market research report on 2014-03-12 09:53:03
2011/2012 saw a much lower level of innovation in gum in France. This is not a bad thing as the first half of the review period saw too many novelties, with gum sometimes looking more like gadgets than real innovations. The range on offer became too complex and expensive for consumers, even for connoisseurs, according to one marketer. From 2007 to 2010, gum was too expensive, too sophisticated and too confusing. In addition, with the development of self-checkout tills, product visibility was...

Gum in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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