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France retail tissue market: SCA Group the leader with 30% value share
Retail Tissue in France - a new market research report on 2014-04-21 07:27:02
In 2012, two key manufacturers in the France retail tissue market, Georgia-Pacific and SCA Group, merged and so the SCA Group became an absolute leader with a 30% value share. This player has several brands in the category, the most important of which were Okay and Lotus. Okay was the leading brand in kitchen towels while Lotus was present in all the other products and held a strong position in each of them.

In 2012, the trend set in previous years continued to progress. The demand for high-quality products (like softer handkerchiefs or more robust kitchen towels) drove the unit price, together with growing production and raw material costs which manufacturers and retailers were finally forced to pass on to consumers.

Even though a large number of consumers are expected to be price sensitive and to opt for less expensive products over the forecast period, a growing number will continue to prefer to pay a little more for products that offer additional features, such as comfort or greater efficiency. Novelties launched by branded manufacturers will also help to stimulate demand.

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