2014-01-21 21:42:05 - Market Focus: Trends and Developments in the Skincare Sector in France - a new market research report on companiesandmarkets.com
The France skincare market was worth US$4,281 million in 2012 and is expected to record a CAGR of -0.2% through to 2017. The market will record positive, albeit slow, growth during this period in volume and local currency terms; however, fluctuations in exchanges rates, particularly during 2012, have added complexity to the market for international companies.
France´s aging population and weak economy means marketers of Skincare products need to reassess the priorities of their key consumers. Consumers aged 40-49 years old form the largest group in the country; meanwhile high youth unemployment means that the decreasing numbers of young adults have limited discretionary income, even though growth in consumer prices is relatively slow.
In 2012 there were 1.7 million more 40-59 year
olds in France than there were 10-29 year olds: the future of Skincare over the next decade lies not with cash-strapped young consumers, but with the richer, aging "gray" consumer. Growing acceptance of the inevitable aging process means Skincare products targeting consumers in older age groups will need to offer more than just "anti-wrinkle" benefits; consumers will look for products meeting a broad range of needs, including skin radiance and luminosity, skin smoothness, and skin elasticity.
Body Care and Facial Care accounted for 86.5% of Skincare packs used in France in 2012, resulting in high demand for plastic Bottles, Tubes, and Tubs. These often use Flip/Snap Tops and Screw Tops closures, while Box outers were often used for premium products, particularly in Facial Care.
Young French adults are increasingly looking to good skincare in early life in order to "prevent" premature aging. There is currently an opportunity for marketers to increase their share of the anti-aging market, and win over consumers at an earlier age, by offering more "preventative" anti-aging Body Care and Facial Care products.
Consumers are choosing Skincare products that they believe can have a beneficial effect on their appearance. However, it should be noted that this motivation is far stronger among women than among men: Beauty was the third-most important motivator of Skincare consumption for women, but only ninth among men.
Women consume the most Skincare products by volume. However, the substantial male market (defined by use, not by male brands), is larger than many would think. While the female market is focused on providing Skincare products to time-poor older women, the male market is more diverse in terms of age groups and leisure time; however, male Skincare users tend to be financially better off.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.