2013-01-09 21:42:34 - French Connection - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

A 9.5% l-f-l sales fall in UK/Europe retail in H1 2012/13 highlights the urgency of implementing its new business strategies, but there will be no quick wins and recovery will be drawn out as it grapples for market differentiation. This Verdict company briefing includes estimated sales data and market shares for clothing spilt down by womenswear and menswear.

Report Scope

- Compare your allocation of clothing space with French Connection by uncovering Verdict´s data on the space dedicated to over 10 product categories.
- Benchmark French Connection´s performance in clothing by using Verdict´s proprietary sales data for womenswear and menswear
- Justify and inform development of licensing partnerships by uncovering French Connection´s activity in this area and the impact on sales
- Improve knowledge of

 

 

performance weaknesses by identifying French Connection´s challenges and applying the turnaround strategies to your business

Key Highlights

Its efforts to protect its brand by limiting discounting are sensible, but the process of improving performance will take time meaning the next year will be challenging, particularly given that the pressure of discounting will continue throughout 2013 making it difficult to escape if competitors keep up with their current level of markdown.

Launching into homewares is another drive by French Connection to turnaround its performance and will add a further dimension to its product offer. This follows in the footsteps of other clothing retailers such as Zara and, more recently, H&M and Joules which are all making the homewares market more competitive for sector specialists.

While there is a gap in the womenswear and menswear markets for well designed, attractive occasion and formalwear French Connection is struggling to make itself appealing to UK consumers, primarily because the price points are just too high, unjustified by product quality or the current state of stores.

Reasons to Buy

- How have French Connection´s clothing sales and densities developed and how does Verdict see this changing in 2013?
- What is French Connection´s share of the womenswear and menswear? What is its UK clothing market share prediction for 2013?
- How should French Connection try to rebuild loyalty from shoppers and drive footfall? Will its strategy to reduce the level of discounting work?
- What areas can French Connection explore to reduce costs and protect profitability from falling further? How can closing stores improve productivity?

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