2014-03-24 16:52:01 - Fruit Juice Production in the UK - Industry Market Research Report - a new market research report on companiesandmarkets.com
Conditions in the Fruit Juice Production industry have turned sour during the past five years. Before the downturn, producers enjoyed healthy growth as rising disposable incomes, increasing health consciousness, and demand for convenience and premium products underpinned sales of fruit juice and smoothies. Sales of smoothies, in particular, soared during the early to mid-2000s.
Since 2008-09, however, fruit juice has been among the worst performing beverage classes, with recessionary conditions leading consumers to trade down or move to carbonated soft drinks and more economical still beverages, such as fruit flavoured drinks and squash. Smoothie sales were hit particularly hard as people looked for cheaper ways to get their five servings of fruit a day. As a result, revenue contracted during each
of the four years between 2008-09 and 2011-12. The heaviest fall (8.3%) was recorded in 2008-09.
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