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Spirits in Germany

German spirits sector showed a marginal decline in 2012

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2014-03-21 14:55:01 - Spirits in Germany - a new market research report on

Pernod Ricard Deutschland GmbH, which is also still the undefeated market leader in the German spirits sector, also received gold and silver awards for 13 of its premium spirit brands, attesting to their superiority in taste and quality – features that seem to be very much appreciated by the German consumers as well.

Even though spirits sales in Germany showed a marginal decline in 2012, developments within the categories varied strongly, proving the different tendencies in demand and lifestyle of the consumers. In general it is safe to say that consumption of spirits still plays a significant role in Germany, be it as a means to unwind after a long day at work or to party with friends in the evenings



and on weekends.

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