2014-04-02 07:49:01 - Alcoholic Drinks Packaging in Germany - a new market research report on companiesandmarkets.com
Alcohol consumption in Germany is declining with every passing year. This is due to the growth in the ageing population, increasing health consciousness among the people as well as the decreased levels of consumer spending caused by rising household bills and the volatile economic situation in Germany and the Eurozone as a whole. This shrinking consumption contributed to the reduction in packaging used in 2012 as well as in the review period as a whole.
Health and wellness is one of the key trends that has influenced the lifestyle of the modern German consumer, and is directly linked to the growth in the health consciousness of the population. It has permeated various product categories and has had a strong impact on
different industries in Germany. This trend, however, has led to the decline in alcohol consumption in the country, which is expected to continue in the forecast period. The economic crisis in the Eurozone, rising household bills and job insecurities will force people to cut down on spending, which is likely to further exacerbate the situation. Low alcohol consumption will lead to a decline in alcohol beverage packaging in the next five years.
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