Today: November 29, 2015, 10:22 pm

Germany bath products market: Beiersdorf and Unilever Deutschland the leading industry players
Bath and Shower in Germany - a new market research report on 2014-04-01 04:07:01
In 2012 multinational brand manufacturers dominated the Germany bath and shower market, with Beiersdorf and Unilever Deutschland accounting for a combined 24% value share. The leading player was Beiersdorf, with a retail value share of 13%, thanks to the well-respected Nivea family brand. The company lost slight value share in 2012, due to Schlecker´s insolvency in August 2012, and heavy investment in the rebranding campaign for Nivea. Unilever recorded an ongoing positive growth performance within its product portfolio. Much of the growth in 2012 was contributed by the competitive positioning of Unilever´s brand Dove. Multinational player Colgate-Palmolive (Germany) ranked third in bath and shower in 2012, with a 9% value share.

Bath and shower saw a positive performance in 2012, with current value sales increasing by 2%. Despite the challenging economic conditions caused by the instability within the eurozone, the category showed ongoing stable growth in both volume and current value terms. New innovative scents and multifunctional formulations within body wash/shower gel stimulated consumer demand, and as a result volume sales increased. Furthermore, the leading brand, namely Nivea, underwent major brand refreshment, in order to revive consumers´ interest, which had a positive effect on the category as a whole.

Bath and shower is expected to see a negligible constant value CAGR over the forecast period. This is slower growth compared with the review period, which is for several reasons. The main factor contributing to the expected slower growth will be the highly saturated and mature nature of the category, which is set to intensify over 2012-2017.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 455 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.