2014-02-07 11:23:01 - Beauty and Personal Care Packaging in Germany - a new market research report on companiesandmarkets.com
In beauty and personal care, packaging design plays an added role to enhance the value of the contents. Accordingly the colours, shapes, convenience of usage, the type of packaging material utilised play a crucial role in consumer purchasing decisions. Even at a time when online shopping is growing, the importance of packaging as a marketing tool has not lessened or become obsolete.
The consumer demand for beauty and personal care products is expected to continue increasing over the forecast period. More consumers, including men, are paying more attention to their appearance and grooming, not hesitating to spend a large proportion of their disposable income on such products. Moreover, the ageing population and continuous demand for anti-ageing products will add to the
buoyancy of the category.
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