2014-04-22 17:55:02 - Bottled Water in Germany - a new market research report on companiesandmarkets.com
The competitive environment in the Germany bottled water market remained fairly fragmented. Gerolsteiner Brunnen GmbH & Co KG led in 2012 with a 9% off-trade value share, closely followed by Danone Waters Deutschland GmbH and NestlÃ© Deutschland AG, with shares of 8% and 7%, respectively.
Flavoured and functional water registered slower volume growth in 2012 than in 2010 and 2011, with both posting a 3% gain, which was still a good performance. Functional water in particular enjoyed a revival in 2010 when manufacturers started to introduce "vitamin waters", with these having a similar positioning to energy drinks. One example is Vitamizzer Vitaminwasser, launched in 2010.
The health and wellness trend is expected to continue to impact the bottled water category, albeit to
a lesser extent than over the review period, with total volume sales set to decline slightly from 2016 onwards. The category is already quite saturated and it will become increasingly difficult for manufacturers to find growth opportunities.
- Bottled water registers a healthy 3% increase in total volume sales in 2012
- Bottled water continues to benefit from the health and wellness trend
- Still bottled water the best performer with impressive 8% growth in total volume terms
- Average unit price in total value terms declines slightly in 2012
- Bottled water remains a fragmented category, led by domestic player Gerolsteiner Brunnen GmbH & Co KG with a 9% off-trade value share
- Bottled water set to remain flat in off-trade constant value terms over the forecast period
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