2014-01-31 18:15:04 - Car Rental in Germany - a new market research report on companiesandmarkets.com
Car rental in Germany continues to be dominated by a few large players following many years of consolidation. Two companies, Sixt AG and Europcar Deutschland, have sales shares of around 30%, with both companies enjoying a high level of awareness and positive brand image amongst both business and leisure consumers.
Car rental current value sales increased by 2% in 2012 to reach EUR2 billion in 2012. Stronger growth was recorded by airport car rentals than non-airport car rentals, for both business and leisure hires. Many different developments contributed to this trend such as the entry of new and larger car rental companies, new partnerships between airlines and car rental companies as well as increased demand from consumers.
Car rental constant value sales
are projected to increase slightly over the forecast period and to reach EUR2.1 billion by 2017 - roughly a EUR25 million increase from 2012. As a result, given inflation, constant value sales will be even higher. While care rental is fairly saturated in Germany, growth is still possible. For example, sales over the coming years will be fuelled by the fact that an increasing number of people are deciding not to have their own cars and to instead use a combination of public transportation, car sharing and car rental.
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