2014-04-22 17:53:01 - Carbonates in Germany - a new market research report on companiesandmarkets.com
Coca-Cola GmbH continued to lead the Germany carbonates market in 2012 with a 39% share of off-trade value sales. Among the top five players, Coca-Cola was also the fastest growing company, registering value sales growth of 2%, this being mainly driven by its low calorie variants such as Coca-Cola Zero.
Compared to the review period average, 2012 saw slower volume growth, a factor which can be attributed to the maturity of carbonates but also the fact that many consumers are shifting to bottled water, which is considered even healthier than low calorie carbonates. Within carbonates, low calorie cola carbonates posted the strongest growth, however, of 4% and 5% in retail volume and current value terms, respectively.
Health and wellness is expected to
remain an important trend over the forecast period. In a very mature and saturated category such as carbonates, products with healthier characteristics will continue to offer growth potential.
- In 2012 carbonates registers modest growth of 1% in both total volume and current value terms
- Health trend continues to impact the category, with low calorie products performing the best
- Average unit price rises by 1% in current terms
- Coca-Cola GmbH dominates the category with a 39% share of off-trade value sales
- Carbonates anticipated a constant value CAGR decline of 1% over the forecast period
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