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Germany colour cosmetics market: L’Oréal the leading player with 36% share during 2012
Colour Cosmetics in Germany - a new market research report on 2014-04-01 04:23:04
In 2012, L´Oréal Deutschland continued to lead colour cosmetics in Germany, with a high value share of 36%. The company benefited from its ability to serve the needs of a broad target market. The company´s five brands – Jade, L´Oréal Paris, Lancôme, Helena Rubinstein and Vichy – could all increase their value sales. The Jade and L´Oréal Paris brands were able to build product credibility by launching the first virtual make-up school and make-up lounge. Consumers are able to watch tutorials on how to apply various products to create the intended look, and upload their own picture to find colour cosmetics in their skin tones.

Colour cosmetics enjoyed stable growth of 4% in current value terms in 2012. The category saw a mixed performance in 2012, with a 1% decline in lip products and stable growth of 1% recorded in facial make-up. Despite the lacklustre sales of lip products and eye shadow, overall colour cosmetics managed to achieve a better performance in 2012 than in the previous year in current value terms.

Value sales of colour cosmetics are expected to experience stable growth over the forecast period, due to the rising consumer demand for natural/organic colour cosmetics in Germany. Natural and organic colour cosmetics are set to influence the category as a whole, as more and more manufacturers and private label are expected to launch naturally-derived make-up. Colour cosmetics is forecasted to increase by a CAGR of 1% in constant value terms over the forecast period 2012-2017.

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