Today: September 25, 2016, 2:18 pm

Germany concentrates market: -2% CAGR value decline forecast between 2012-2017
Concentrates in Germany - a new market research report on 2014-04-22 17:47:01
SodaStream GmbH remained the leading branded player in the Germany concentrates market during 2012 with a 13% off-trade value share. Its liquid concentrate brand SodaStream has benefited from significant point-of-sale marketing, which has helped to increase brand awareness. As a result, it was also the best performing player among the top five companies in 2012 with value sales growth of 2%.

Average unit price in concentrates declined by 1% in current terms in 2012. This was the result of falling prices in powder concentrates. With a low degree of product innovation and more than a 50% volume share accounted for by private label, it remains difficult for brand manufacturers to maintain higher prices.

While concentrate players have focused on offering healthier alternatives, most concentrates still contain high amounts of sugar, artificial colours, flavours and preservatives. As a result, concentrates is expected to see a rather sluggish performance over 2012-2017, posting a total volume CAGR decline of 1% and total value CAGR decline of 2% in constant terms.

Key Headlines

- In 2012 category off-trade volume and value sales decline by 1% and 2%, respectively
- On-trade continues to perform better than the off-trade in 2012
- Powder concentrates registers heavier losses than liquid concentrates
- Average unit price continues to decline due to discounting
- Private label leads the category, closely followed by the main branded player SodaStream GmbH
- Concentrates anticipated a total constant value CAGR decline of 2% over 2012-2017

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 431 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.