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Confectionery Packaging in Germany

Germany confectionery packaging market affected by declining child and youth populations

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2014-02-07 12:09:01 - Confectionery Packaging in Germany - a new market research report on

The declining child and youth populations as well as the strong health and wellness trends had a negative effect on the consumption of confectionery in Germany in 2012. In addition, many products in confectionery are mature and therefore face saturation and low consumer demand. This led to a decline in consumption, which in turn affected confectionery packaging that registered a decline during the year.

The drop in consumption in confectionery will also continue in the forecast period linked to the declining numbers of children and teenagers as well as the health and wellness trend. The latter makes consumers avoid a high calorie intake, which compels them to stick to a strict diet that generally excludes confectionery. Moreover the category saturation caused



by maturity will also create stagnation in many products within confectionery. These factors will also impact the packaging, which is expected to decline by 3% over the forecast period.

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