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Cotton Wool/Buds/Pads in Germany

Germany cotton wool market: EUR 91 million industry in 2012

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2014-02-04 00:13:03 - Cotton Wool/Buds/Pads in Germany - a new market research report on

Consumer Medical Care and SCA rank first and second in the Germany cotton wool market during 2012. Competition in the form of DM´s and Rossmann´s private label products is close behind. Private label, especially those from beauty and health stores like DM and Rossmann, were able to achieve slightly faster growth in this category in 2012, due to being able to provide an acceptable alternative for former Schlecker customers once their regular stores were closed and their regular products were no longer available.

Compared with the review period CAGR, the performance in 2012, with growth of 4%, is clearly above average in current value terms. Seeing as this year´s growth is uncharacteristically high for such a mature market and will most



likely be a very temporary effect only, it is no surprise that growth rates over the past five years stayed at a rather moderate level between 1% and 2% on a year-to-year basis. The only exception was 2010 when negative growth of 2% was recorded.

Over the forecast period to 2017, cotton wool/buds/pads is expected to see a negligible CAGR of less than 1% in constant value terms, with sales reaching €93 million; €2 million higher than in 2012. The former stability of the market as well as its maturity and level of saturation suggest that future growth will be much more moderate again, creating a rather stable environment. Even though the market is expected to show a slight further growth, it is highly unlikely that growth rates like in 2012 will occur again within the forecast period.

Key Headlines

- Cotton wool/buds/pads increases by 4% in current value terms in Germany in 2012, to reach €91 million
- Growth in skin care benefits cotton wool/buds/pads
- Average unit prices of cotton wool/buds/pads increase in 2012
- The two leading companies, Consumer Medical Care and SCA have a combined share of 28% retail value terms
- Cotton wool/buds/pads is expected to see further negligible growth, with a CAGR of less than 1% in Germany over the forecast period

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