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Germany dairy packaging market facing saturation due to its maturity in 2012
Dairy Packaging in Germany - a new market research report on 2014-04-02 08:51:03
Dairy products are a staple of the German diet and the category faces saturation due to maturity. As a result, most product categories suffer from stagnation, low growth or even a decline in sales. The strong health and wellness trend has also worked against some dairy products due to their high fat content. The decline in the population, including children and young people, who comprise the largest consumer groups of dairy products, as well as the shrinking size of households, both contributed to a decline in consumption volumes in the review period.

The saturation in dairy products will continue in the forecast period and many products will suffer from low growth, stagnation or decline. The decreasing population including the number of children and teenagers, the small household sizes and the health and wellness trend are also expected to reduce consumer demand. This will lessen the quantities consumed, which in turn will impact the packaging in dairy products which is expected to decline.

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