Today: September 29, 2016, 1:58 am

Germany deodorants market: EUR 737 million industry forecast by 2017
Deodorants in Germany - a new market research report on 2014-04-01 04:21:01
In 2012, value sales of deodorants in Germany were dominated by three leading players, Unilever Deutschland, Beiersdorf and Hans Schwarzkopf & Henkel, accounting for a combined value share of 75%. In 2012, Unilever Deutschland managed to maintain its leading value share of 36% despite the price-competitiveness within the category. Unilever´s stable position within deodorants was due to its intensive advertising, with innovative new marketing campaigns which stimulated consumers´ interest in its mass product offerings.

In 2012 deodorants saw substantial current value growth of 4%, to reach €752 million. German consumers continued to find interest in sporting activities to ensure a good work-life balance, or simply to stay fit and healthy. The increasingly hectic lifestyles of many consumers, however, do not always allow them to shower after physical activity. As a result, consumers increasingly looked for deodorants which would have a long-lasting effect.

Deodorants is expected to see a negligible negative constant value CAGR in the forecast period 2012-2017, to reach €737 million in 2017. The share of mass deodorants is predicted to decrease slightly during the forecast period, as some men tend to upgrade to premium deodorants using them as a lifestyle product.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 387 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.