2014-04-01 04:21:01 - Deodorants in Germany - a new market research report on companiesandmarkets.com
In 2012, value sales of deodorants in Germany were dominated by three leading players, Unilever Deutschland, Beiersdorf and Hans Schwarzkopf & Henkel, accounting for a combined value share of 75%. In 2012, Unilever Deutschland managed to maintain its leading value share of 36% despite the price-competitiveness within the category. Unilever´s stable position within deodorants was due to its intensive advertising, with innovative new marketing campaigns which stimulated consumers´ interest in its mass product offerings.
In 2012 deodorants saw substantial current value growth of 4%, to reach â¬752 million. German consumers continued to find interest in sporting activities to ensure a good work-life balance, or simply to stay fit and healthy. The increasingly hectic lifestyles of many consumers, however, do not always
allow them to shower after physical activity. As a result, consumers increasingly looked for deodorants which would have a long-lasting effect.
Deodorants is expected to see a negligible negative constant value CAGR in the forecast period 2012-2017, to reach â¬737 million in 2017. The share of mass deodorants is predicted to decrease slightly during the forecast period, as some men tend to upgrade to premium deodorants using them as a lifestyle product.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.