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Dishwashers in Germany

Germany dishwashers market: Only 1% CAGR between 2012-2017

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2014-02-20 13:21:02 - Dishwashers in Germany - a new market research report on

Overall, the competitive landscape in the Germany dishwashers market remains dominated by multinational companies. BSH Bosch & Siemens Hausgeräte GmbH was the leading company in dishwashers in Germany during 2012 with a volume share of 46%. BSH continues to benefit from strong brand recognition in Germany and the company also has the ability to cater to demand from a very wide target audience.

Over the course of the review period, dishwashers in Germany increased in volume by 12%, with replacement purchases beginning to make a strong mark in early 2008. These replacement purchases had largely come to an end by the end of 2012 and volume growth slowed down to just 2% for the year.

Dishwashers in Germany is expected to increase



in volume and constant value at a CAGR of 1% over the forecast period, rising to 2.3 million units and €1.4 billion by the end of 2017. The volume growth anticipated in the category from 2013 onwards is set to be lower than the growth recorded during the review period due to poor economic outlook in Germany. In addition, as the leading manufacturers of dishwashers in Germany continue to charge higher unit prices for their more technologically advanced dishwashers, average unit price declines will be avoided.

Key Headlines

- Dishwashers increases in volume by 2% and in value by 4% in 2012
- The category continues to benefit from the consumer preference for energy-efficient premium dishwashers
- Built-in dishwashers accounts for 78% of total dishwashers retail volume sales in 2012
- The average unit price of dishwashers increases by 2% in 2012, rising to €608 from €594 in 2011
- BSH Bosch & Siemens Hausgeräte GmbH leads dishwashers in 2102 with a 46% volume share
- Dishwashers is expected to increase in volume and constant value at a CAGR of 1% over the forecast period

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