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Dog and Cat Food Packaging in Germany

Germany dog and cat food packaging market affected by the favoured popularity of cats as house pets overall

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2014-02-07 12:35:04 - Dog and Cat Food Packaging in Germany - a new market research report on

The rise in the ageing population and single households as well as consumer adoption of modern lifestyles had a strong impact on the choice of pets selected in Germany. Thus, the popularity of cats as house pets grew partly due to convenience and partly because cat owners are not taxed. As the majority of Germans live in flats, cats are ideal pets as they occupy only a small space. Moreover, keeping a cat is not demanding, which appeals to people with busy lifestyles or the ageing, housebound population.

Cats as pets will be the first choice for a large number of German households over the forecast period as they were over the previous five years. The dog population is also expected



to grow: small and medium sized dogs are projected to increase in number, whereas the large dog population is expected to decline. Similar to the review period, the number of dog-owning households is anticipated to drop due to the taxes levied on dogs as well as the limited space available in the majority of German households. In addition, busy lifestyles or a housebound ageing population also avoid owning a dog, due to lifestyle restrictions.

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