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Germany fragrances market: EUR 2.1 billion industry forecast by 2017
Fragrances in Germany - a new market research report on 2014-04-01 04:16:02
Procter & Gamble Prestige Beauté was the leading player in the Germany fragrances market in 2012, with a 17% value share. The company is strong in both mass and premium fragrances. In the mass segment Procter & Gamble Prestige Beauté markets a broad range of established brands, such as Mexx Woman. In premium fragrances it has a significant presence with popular brands such as Gucci Guilty Pour Homme and Boss Woman. The company managed to maintain its strong position thanks to well-supported new product launches in 2012.

Fragrances in Germany experienced a positive performance in 2012, with retail current value growth of 2%, reaching €2.0 billion. Volume growth of fragrances in Germany only increased by 1%, which was lower compared with 2011. This was due to the poor volume performance of unisex fragrances in both the mass and premium segments.

Fragrances in Germany is expected to see a rather negligible growth to reach €2.1 billion in 2017. It is expected that the living standards of German consumers will start to slowly decrease in response to the economic crisis, which will limit the growth rate of fragrances to a certain extent in constant value terms.

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