Today: May 30, 2016, 10:49 am

Germany hair care market: Hans Schwarzkopf & Henkel dominated industry during 2012
Hair Care in Germany - a new market research report on 2014-04-01 04:15:02
Hair care in Germany was clearly dominated by Hans Schwarzkopf & Henkel in 2012, with a value share of 31%. The company slowly increased its value share throughout the review period. The company owes its lead to its good reputation in hair care in Germany, and its leading position in a number of hair care categories, including standard shampoos, colourants, conditioners, styling agents and perms and relaxants. The company´s brands Schwarzkopf Poly, Taft, Schauma and Gliss drive sales. In addition, the company continuously launches new products in hair care following the latest trends to remain competitive.

In 2012 the trend in hair care was towards "free-from" products. More and more products free from silicone were launched in the German market to meet consumers´ demand for silicone-free hair care products. In the 1980s manufacturers started to use silicone in hair care products in order to repair damaged hair. However, the first silicone hair care products on the market weighed down the hair, and therefore gave hair care products containing silicone a negative image.

This reputation remains, although due to much more experience in the field of research with silicone in hair care, according to trade sources products containing silicone do not weigh down the hair any longer, as was the case 30 years ago. The trend towards silicone-free hair care products is broadening out to other active ingredients, such as products free-from parabens, paraffin, sulphate and ammonia.

Over the forecast period hair care is expected to become even more differentiated, with more products targeted towards specific consumer groups or specific consumer demands. Manufacturers are expected to follow the trend towards more specific hair care products, including age-specific products, products targeted towards different hair conditions and products with different added-value, whether for dry hair, damaged hair or coloured hair.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 497 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.