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Home Care Packaging in Germany

Germany home care packaging market represents a mature market in 2012

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2014-02-07 13:02:02 - Home Care Packaging in Germany - a new market research report on

Home care is a mature category and thus suffers from low consumer demand. Therefore the bulk of the products showed low growth, stagnation or even negative growth. Another factor for this development was the low consumer demand for items that are considered commonplace and associated with household chores. Linked to the decline in home care products, the packaging in home care declined by 3% in volume terms in 2012.

A reduction of packaging by the industry will be a crucial trend that is expected in home care products in the forecast period. This will be governed by environmental issues, the consumer demand for convenience and low-priced items, as well as the cost-cutting strategies of the manufacturers. In addition, most home care



product categories will also suffer from decline, low growth or stagnation as a result of their maturity. Consequently, the total packaging of home care products is anticipated to fall by 8% in the forecast period.

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