Free Submission Public Relations &
Deutsch English

Other Hot Drinks in Germany

Germany hot chocolate market: Nestlé and Kraft lead the industry

Print article Print article
2014-02-11 09:47:02 - Other Hot Drinks in Germany - a new market research report on

Nestlé and Kraft Foods led the Germany hot chocolate market in 2012, with respective value shares of 33% and 21%. Both are present with important and well-known brands in Germany, namely Nesquik and Kaba, and therefore benefit from brand awareness.

Chocolate-based flavoured powder drinks put in the strongest performance in 2012, posting a 5% current value increase and a 2% retail volume increase. Hot chocolate has a long tradition in Germany and is still fairly popular among children as well as among adults seeking indulgence. Average unit price in 2012 rose by 3% to €4.20 per kg. This upward movement was driven by the premiumisation trend, with more products being organic or fair-trade, as well as a rise in commodity prices.




is expected to continue to be a key driver in other hot drinks, especially demanded by adults who want to indulge themselves. Products with added value, such as organic hot chocolate, are likely to see success among parents who are eco-conscious and care more about the products they buy for their children.

Key Headlines

- In 2012 other hot drinks records healthy growth of 4% in current value terms, reaching €243 million
- Premiumisation continues to be of importance in other hot drinks
- Chocolate-based flavoured powder drinks the fastest growing category in 2012 with a 5% current value increase
- Average unit price rises by 3% in current terms in 2012
- Multinationals Nestlé and Kraft lead the category, together accounting for a 54% value share
- Other hot drinks set to post a 1% constant value CAGR over the forecast period

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact