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Germany hot drinks packaging market growth driven by popularity in coffe pods and capsules

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PR-Inside.com: 2014-04-02 09:19:04
Coffee pods and capsules enjoyed huge popularity, which helped to boost coffee sales. The trend is linked to the modern lifestyle that revolves around cafés and coffee bars as well as the convenience factor. These allow consumers to make restaurant-quality Italian coffee also at home in a few seconds and with the least effort involved. This is mirroring the country´s changing consumer habits that lean towards a choice of a variety of coffees, one cup at a time, quick and hot. Sara Lee, Nestlé, Kraft Foods and Tchibo have all joined the bandwagon and their marketing activities were invaluable to the growth in coffee pods.

Fresh ground coffee, which accounts for the bulk of sales, is expected to show a decline, as this will continue to suffer from product maturity and the subsequent market saturation in the forecast period. Instant coffee is also expected to have low growth because of the same reasons. The growth in coffee in the forecast period is projected to come from coffee pods and capsules, espresso and fresh coffee beans. The consumer demand for these products will continue to be seen due to the café lifestyle of the Germans, but the marketing activities of the manufacturers both in coffee and coffee machines will be vital to increasing and sustaining it.

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